Superfoods or Seasonal Foods?
“Superfoods,” “power foods,” “top 10 foods,” "top 5 immunity-boosting foods"—do these titles catch your attention?
Factually, there is no scientifically based or regulated definition for superfoods. Generally, a food is promoted to superfood status when it offers high levels of desirable nutrients, is linked to the prevention of a disease, or is believed to offer several simultaneous health benefits beyond its nutritional value. But doesn't this apply to all foods we consume when processed, cooked, and consumed rightly?
The Origin of "Superfood"
The term "superfood" did not originate from nutrition scientists or dietitians but from food marketing strategies. The earliest recorded example may date back to the early 20th century around World War I. The United Fruit Company launched an enthusiastic advertising campaign to promote bananas, highlighting their practicality in a daily diet: cheap, nutritious, easily digested, available everywhere, good when cooked or uncooked, and sealed by nature in a germ-proof package. The campaign suggested incorporating bananas into every meal, from breakfast cereal to fried dinners.
The term gained popularity after endorsements in medical journals, with physicians touting a banana diet to treat conditions like celiac disease and diabetes. Despite later discoveries about gluten being the real culprit behind celiac disease, bananas gained a healthful reputation, becoming a staple in children’s diets, thanks to endorsements from the American Medical Association and extensive promotional efforts by the United Fruit Company.
The Evolution of Superfoods in the 21st Century
In today's world, information spreads rapidly, often leading to a new superfood appearing frequently. The food industry capitalizes on this, with a significant increase in the number of products labeled as “superfood,” “superfruit,” or “supergrain.”
The Blueberry Phenomenon
Blueberries became a superfood star in the early 21st century following indirect endorsements from government-sponsored research. In 1991, the Oxygen Radical Absorbance Capacity (ORAC) tool measured the antioxidant capacity of foods. Foods with high ORAC scores, like blueberries, were promoted as disease fighters. Despite the USDA retracting the ORAC database due to a better understanding of antioxidants' varied functions, blueberry production in the U.S. continued to rise.
Embracing Seasonal Produce
While superfoods can be nutritious, the term is more effective for marketing than for providing optimal nutrition recommendations. The focus on superfoods can lead to overlooking other equally nutritious options. A varied diet is crucial for obtaining a wide range of essential vitamins and minerals and for maintaining dietary interest and enjoyment.
Instead of fixating on the latest food fad, focus on creating a “super plate” filled with seasonal produce. Seasonal foods offer diverse and healthy options, ensuring a balanced and flavorful diet.
In conclusion, while exploring individual foods and their benefits is valuable, prioritizing a varied diet with seasonal produce will provide comprehensive nutritional benefits and keep meals enjoyable.
MJ 🤗
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